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Farming’s Next Revolution – Precision Data Management

Prassack Advisors President Lisa Prassack to Co-Chair the PrecisionAg Innovation Series August 31st in Champaign, Illinois
2015 Innovation Series on Data Platform Solutions

BOULDER, CO, AgPR , Technology is going to drive change in farming in the next 20 – 30 years. Data driven solutions can enable more efficient and effective decision making, foster innovation, and drive organizational and sector change. Ag technology entrepreneurs, professionals, agronomists and farmers will come together on August 31st in Champaign, IL, to share experiences, new farm software platforms and discover a path forward. This event is the first in the PrecisionAg Innovation Series of events that will explore important, compelling and game-changing topics driving precision agriculture.

Prassack Advisors, a consulting and independent research firm that specializes in achieving business and operational value at the intersection of agriculture, big data and the Internet of Things, today announced that President, Lisa Prassack, will co-chair the 2015 PrecisionAg Innovation Series on Data Platform Solutions, with Jim Budzynski of MacroGain Partners. The event will be held on August 31st at the I Hotel in Champaign, Illinois just prior to the Farm Progress Show.

This one-day content packed event addresses best practices and emerging trends in functional data platforms from more than 20 agriculture manufacturers, retailers and data companies through panel discussions and networking opportunities. For 2015, the focus will be on how to partner to create seamless, functional data platforms that eliminate friction points in order to deliver tangible business outcomes for today's agriculture business.

Prassack will moderate three of the sessions (1) Growers: Successes, Pain Points, and What’s Next (2) Ag Retail Data Platform Players and Partners Panel and (3) Farmer Facing Data Platforms. The panels will be focused on what is working today in data in the farm supply chain and what we need for next action decisions and real outcomes.

The panelists will include:

  • Growers: Larkin Martin, Martin Farm, Courtland, AL; Ken Dalenberg, Scattered Acres Farm, Mansfield, IL; Ryan Marshall, J & R Marshall Farms, Milton, ON; Jackson Dohlman, Saratoga Partnership, Lime Springs, IA; Terry Aberhart, Aberhart Farms, Langenburg, SK; Frank Moore, Soil Investigative Services, Cresco, IA.

  • Ag Retail Platforms: Matt Waits, SST Software; Matthew Pryor, Observant; A.J. Dunklau, AgData; Mary Tangen, DTN/The Progressive Farmer; Susan Lambert, MyAgCentral / DN2K(invited); Steven Sibulkin, Adapt-N; Clay Rassi, AgSync ; Brent Weisenberger, South Dakota Wheat Growers; Lanny Faleide, Satshot

  • Grower Facing Platforms: Lance Donny, OnFarm ; Jesse Vollmar, FarmLogs; Amol Deshpande, Farmers Business Network; Eric Jackson, Conservis; Ben Allen, Agri-Trend; Adam Litle, Granular Ag; Douglas Hackney, Enterprise Group, Ltd.

About Prassack Advisors

Prassack Advisors helps established and emerging agriculture technology innovators deliver solutions that matter for farmers and food producers. The Prassack Advisors Team of leading engineers, researchers, developers, designers and roboticists specialize in realizing tangible benefits from using new Internet of Things (IoT) applications – from software and cloud platforms to smart sensors, devices (things) and integration services for precision agriculture. We serve as a hands-on advisory team for senior executives and their product management, marketing, business development, sales and partner teams. For more information, please visit

About PrecisionAg

PrecisionAg And The Agribusiness Group: PrecisionAg is part of Meister Media Worldwide™ Agribusiness Group. The brand includes, PrecisionAg eNews, PrecisionAg Institute, PrecisionAg Buyer's Guide™ and PrecisionAg SpeciPal Reports. Other brands in the Agribusiness Group include CropLife, CropLife IRON and Farm Chemicals International.

About Meister Media

Meister Media Worldwide, headquartered in Willoughby, Ohio, provides integrated media solutions for worldwide specialized agriculture. A leader in the industry, the company provides information and networking opportunities to global markets, including fruits and citrus, vegetables, cotton, ornamental horticulture, precision agriculture, plant protection and Latin American agriculture. Founded in 1932, Meister Media Worldwide now produces 13 regular magazines, along with eNewsletters and more than 20 websites, as well as trade shows and exchange events. In addition, Meister produces custom print products, web development, videos and strategic business development services. Contact us at

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