PrecisionAg® Media Welcomes “Big Data MBA” author William SchmarzoTo
its PrecisionAg Vision ConferenceSM Speaker Lineup
Leveraging Big Data for Business Value
The PrecisionAg Vision Conference will feature high-powered and thought-provoking speakers that will bring new perspective to the challenges and opportunities in technology and big data in agriculture. PrecisionAg Media, producers of this important inaugural event, is pleased to welcome William Schmarzo, author and renowned expert on the relationship between businesses, business leaders and big data.
Schmarzo believes that business managers and executives must embrace
analytics as a business discipline and start thinking like data scientists. “The days where you simply flip analytics over to the IT department are over,” he says. “Business leaders need to think like data scientists, analytics needs to be a part of their core discipline. Leaders that embrace analytics as a business discipline experience astounding results.”
Schmarzo has more than three decades of experience in data warehousing, BI and analytics. He has authored EMC’s Vision Workshop methodology, which links an organization’s strategic business initiatives with their supporting data and analytic requirements. He also co-authored, with Ralph Kimball, a series of articles on analytic applications. He has served on The Data Warehouse Institute’s faculty as the head of the analytic applications curriculum.
Previously, Schmarzo was the vice president of Analytics at Yahoo where he was responsible for the development of Yahoo’s Advertiser and Website analytics products, including the delivery of “actionable insights” through a holistic user experience. Before that, he oversaw the Analytic Applications business unit at Business Objects, including the development, marketing and sales of their industry-defining analytic applications.
Schmarzo holds a Masters degree in Business Administration from the University of Iowa and a Bachelor of Science degree in Mathematics, Computer Science and Business Administration from Coe College.
Recent blogs: http://infocus.emc.com/author/william_schmarzo/
Follow Schmarzo on twitter @schmarzo and LinkedIn www.linkedin.com/in/schmarzo
For more information on topics offered at this conference,
Conference Committed Speakers http://www.precisionagvision.com/agenda/