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Weather Data is an Integral Part of the Precision Agriculture Solution

Prassack Advisors Releases a Weather Data Technical Guide

Denver, CO (AgPR) Aug. 25, 2016 -- Agriculture technology solutions are rapidly evolving from basic data management tools to true decision support systems. Granular weather data is integral to a successful precision agriculture solution, and best-in-class offerings will intelligently integrate them with myriad other contextual data and agronomic models in a user-friendly format that provides specific, actionable, and timely insights.

Prassack Advisors has recently released a report to help companies get up to speed on weather data: The Value of Weather Data for Agronomic Decision Support Systems.

“Weather data is an integral part of the precision agriculture solution,” said Dave Lundberg,Executive Consultant with Prassack Advisors. "For decision support, farmers need more than just a simple weather forecast."

This weather data report is a primer to provide a better working knowledge of weather data for agriculture. From this report, agricultural solutions providers will be more prepared to evaluate the implementation of weather data into their solution and better able to communicate with and support their end users.

The Value of Weather Data for Agronomic Decision Support Systems addresses key questions including:

> How can weather data improve decision support?

> What insight will be actionable, what insights will be most helpful – and when?

> How should I evaluate a weather data provider for agricultural solutions?

> What are the different types of weather data and what should I know about how data is produced?

> What are best practices to incorporate weather data insight into an agronomic solution?

This report will be valuable to solution providers, weather data companies, input suppliers, consulting and research firms, and investors. Prassack Advisors' consultants can help you track and understand weather innovation and help you build a strategy around it.

Lisa Prassack, President and Founder of Prassack Advisors, will be co-chairing thePrecisionAg® Innovation Series in Des Moines, Iowa next Monday, August 29th, 2016. You can connect with Lisa, or Dave Lundberg, at this ag data event to find out more, or visit our ‘Resources’ page on

About Prassack Advisors, LLC

Prassack Advisors provides strategic advice and ongoing intelligence for clients in the global agriculture, food, water and energy sectors. By helping established and emerging innovators we deliver solutions that matter for farmers, agribusiness and food producers. Our experienced team employs a unique research approach which combines a focus on primary research and our extensive “ground truthing” network to deliver actionable insights, connections and competitive advantage to our clients. Visit us at


For more information please contact: Lisa Prassack


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