Spring 2016

harvesting data to gain insight

One of the biggest questions that came up during Spring grower meetings was "How do I get started?" It was a strong reminder of where we are in the burgeoning AgTech sector and that there is a lot of work ahead of us. I remain hopeful that AgTech companies will partner and bring collective resources to deliver complete, easy to use systems with a measureable return on investment for the farm. For now, I will be rolling up my sleeves and pulling on my boots to get started on our field trials. The remainder of my time this Spring will be listening to farmers about what’s working and what we need next - while connecting and communicating these essential industry needs to as many people as possible. Our quest is to move the industry closer to solutions that provide data we can act on that deliver measurable revenue and profits. If you have any questions on any of these articles or would like to discuss your current agriculture technology [agtech] with me, drop me a note.

Digging in,
Lisa


LISA PRASSACK
PRESIDENT, PRASSACK ADVISORS, LLC
lisa@prassackadvisors.com    1.720.675.9456   @LisaPrassack

 

featured insights

Getting Nitrogen Right for Healthy Corn Crops and Healthy Environment 

by Joseph Byrum, PhD, Senior R&D and Strategic Marketing, Syngenta 
Science Corner. Nitrogen tools need to prove farm benefit to ease adoption so the farm of tomorrow can survive.    

    » READ ARTICLE

 

A Growers Perspective: 6 Takeaways from the PrecisionAg Innovation Series in St. Louis 

by Steve Pitstick, Pitstick Farms, Corn & Soybean Farmer in Illinois
Farmer View. Hear from a farmer and his colleagues that advise on agriculture technology that works.    

     » READ ARTICLE

 

Human Behavior in Agriculture and the Technology Adoption Curve 

by Dave Lundberg, Executive Consultant, Prassack Advisors
Adoption. To expedite the grower adoption curve of new technologies we need to demonstrate a financial return. 

     » READ ARTICLE

 

Managing Water as a Farm Asset: Optimizing Irrigation for Higher Yields 

by John Mascoe, President of VanCoe Ag Technologies
Water. If you currently irrigate or are considering it - here are topics farmers should watch.

     » READ ARTICLE

 

in the news 

  • Data Science is Cool. Syngenta Crop Challenge finalists use advanced analytics to optimize farmer seed selection Read article

  • Value of Farm Data. Your Farm IP Has Significant Value Read article

  • The Power of Walmart. Walmart Targets Climate Smart Suppliers Read article

  • Lessons from Other Industries. PrecisionAg Media To Host Inaugural Vision Conference In October Read article 

  • Prassack Advisors News. Ag Technology Strategist Dave Lundberg Joins Prassack Advisors Read article

  • AgTech: Show Me the Money. Can Digital Farming Deliver on its Promise? Read article

 

upcoming events

 

Food IT: Solution Harvest - The Mixing Bowl Hub
July 12th, 2016 in Mountain View, California


Forbes AgTech Summit
July 13th - 14th, 2016 in Salinas, California


The InfoAg Conference
August 2 to 4, 2016 in St. Louis, Missouri


PrecisionAg® Innovation Series
August 29, 2016 in Des Moines, Iowa

 
NEW EVENT
 PrecisionAg® Vision Conference

October 18 to 20, 2016 in Phoenix, AZ

Join Lisa Prassack, President of Prassack Advisors, as she co-chair's this inaugural ag data event. www.precisionagvision.com

 

Click here for a complete list of Precision Agriculture & Agriculture Technology [AgTech] Events

 

Prassack Advisors: Innovation Strategy for Agriculture 
info@prassackadvisors.com  1-720-675-9456

Prassack Advisors helps established and emerging agricultural technology innovators deliver solutions that matter for farmers and food producers.

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The Prassack Advisors Team specialize in realizing tangible benefits from using the new Internet of Things [IoT] applications – from software and cloud platforms to smart sensors, devices [Things] and integration services for precision agriculture and food supply chain.

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