Summer 2016

change the power of the lens you are looking through!

Many industries share same challenges as agriculture relating to technology innovation and adoption.  For example, we struggle with deriving useful, practical knowledge from the inundation of data streaming in from machinery and field sensors, weather, soil, and chemistry data, and real-time feedback from field operations.  And we hear that Big Data could be the answer.  We have various systems providing data and repositories storing it and we spend a lot of time managing and massaging it to get the information we need when and how we need it.  And we see that standardizing our data collection methods, platforms, and data could be the answer.  We have sales people and technology/industry experts showing us all manner of solutions aimed at making our jobs easier and more efficient and our lands more productive and profitable.  And we wonder which of them are merely solutions in search of problems and which of them could be the answer. At the InfoAg Conference 2016, in the closing keynote on Thursday, August 4th, I will address key points in agriculture technology that, I have heard over and over again from farmers, agronomists, precision specialists and ag retailers, and put some framework around them. What I challenge you is how do you define the problem you are trying to solve AND how are you approaching to move towards a solution? Are you using yesterday's technology and hoping for a difference result?


If you are going to be at InfoAg, send me an email and hopefully we can connect there! I will be joined by Dave Lundberg, Jim Pollock and Dale Steele at the conference. Dave and Jim will be moderating a few of the panels.

In the weeks following InfoAg, I have the opportunity to tour some farms in Europe and then Australia where I will be speaking at the 19th Precision Agriculture Symposium organized by the Society of Precision Agriculture Australia (SPAA).


If you would like to discuss topics in my presentation at the InfoAg Conference "There Be Dragons: Why AgTech Needs to Partner With Big Tech [Dell, GE, IBM, Bosch and Verizon] … Now!", this newsletter, or the upcoming PrecisionAg® Vision Conference I am co-chairing in October (see below) please send me an email.

Digging in,


PRESIDENT, PRASSACK ADVISORS, LLC    1.720.675.9456   @LisaPrassack


featured insights

Lessons for agriculture from the business world  

by Joseph Byrum, PhD, Senior R&D and Strategic Marketing, Syngenta 
Nitrogen tools need to prove farm benefit to ease adoption so the farm of tomorrow can survive.    



Big Data Articles 

by Bill Schmarzo, Chief Technology Officer, "Dean of Big Data"


Imagery as a Farm Asset: Satellite AND Drone AND Manned Arial  

by Jack Paris, President of Paris Geospacial, LLC    



in the news 

  • Investment. Ag-tech startup Indigo raises $100 million new funding round Read article

  • Big Tech is Serious About IoT. Verizon buys Fleetmatics for $2.4B in cash to step up in telematics Read article

  • MIT. Improving Analytics Capabilities Through Crowdsourcing Read article

  • Ag Retail. LoRa-based IoT service helps farm co-ops cultivate more land Read article 

  • Prassack Advisors News. Prassack Advisors Welcomes Technology Executive Consultant Jim Pollock  Read article



The Value of Weather Data for Agronomic Decision Support Systems 

Gain a better working knowledge of weather data for agriculture.

     Learn More »


upcoming events

The InfoAg Conference
August 2 to 4, 2016 in St. Louis, Missouri

Prassack Advisors will be at the premier precision agriculture event of the year, InfoAg 2016, Aug. 2-4, Union Station, St. Louis, MO, if you would like to pre-schedule personal interviews. President, Lisa Prassack, will be presenting the InfoAg Closing Keynote on Thursday, August 2nd, 2016: There Be Dragons: Why Ag Tech Needs to Partner With Big Tech [Dell, GE, IBM, Bosch and Verizon] … Now!

PrecisionAg® Innovation Series
August 29, 2016 in Des Moines, Iowa

 PrecisionAg® Vision Conference

October 18 to 20, 2016 in Phoenix, AZ

Join Lisa Prassack, President of Prassack Advisors, advisor to this inaugural ag data event.

Click here for a complete list of Precision Agriculture & Agriculture Technology [AgTech] Events

Prassack Advisors: Innovation Strategy for Agriculture  1-720-675-9456

Prassack Advisors helps established and emerging agricultural technology innovators deliver solutions that matter for farmers and food producers.

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The Prassack Advisors Team specialize in realizing tangible benefits from using the new Internet of Things [IoT] applications – from software and cloud platforms to smart sensors, devices [Things] and integration services for precision agriculture and food supply chain.

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