Fall/Winter 2016

there be dragons...
 

G’day! Kudos to Australia for their broad plans to boost adoption of agtech including big data and analytics. Down Under the government plays a key role in mobilizing the agtech ecosystem. In September, The Society of Precision Agriculture Australia SPAA invited me to speak at the 19th PA Symposium [supported by the Grains Research and Development Corporation (GRDC)] where BLAH BLAH BLAH blah blah blah  

And from Phoenix in October: Shout out to the Meister Media team on the successful, inaugural PrecisionAg® Vision Conference. Technology giants IBM, Dell EMC and Bosch [dragons] joined us at the conference as well as the speakers from outside of agriculture such as the ‘Dean of Big Data’ and the Mems & Sensor Industry Group with unparalleled knowledge on their topic to lessons and insights from the health and oil & gas industries. The true value was the diverse group of attendees all intently sharing, listening and puzzling knowing we are on the cusp of the Fourth Industrial Revolution. Some discussion centered on trying to uncover the next great ‘disruptor’ or ‘Uber’ in the agriculture sector it was Kip Tom who matter-of-factly shared on the IoT panel that "Farmers who don't embrace these technologies could be left behind."  And I agree - it will be external forces, such as the consumer via the large food companies that will impact agtech adoption. BLAH BLAH BLAH blah blah blah

While Prassack Advisors has evolved over the past year our commitment to our clients remains the same. Prassack Advisors is an independent consulting and research firm that helps established and emerging agricultural technology innovators deliver solutions that matter for farmers and food producers. The Prassack Advisors Team specialize in realizing tangible benefits from using the new Internet of Things [IoT] applications – from software and cloud platforms to smart sensors, devices [Things] and integration services for precision agriculture and food supply chain.Our dynamic team offers agile services at a senior level to garner measurable results. New projects are on track for 2017 and are excited for the advancement of IoT on the farm.

 

If you would like to discuss these topics or any of the content in this newsletter  please send me an email.

Digging in,
Lisa


LISA PRASSACK

PRESIDENT, PRASSACK ADVISORS, LLC
lisa@prassackadvisors.com    1.720.675.9456   @LisaPrassack

featured insights

Precision Ag’s Role in Getting Nitrogen Right For a Better Environment  

by Joseph Byrum, PhD, Senior R&D and Strategic Marketing, Syngenta 
The most obvious payoff of advanced nitrogen optimization tools is the extra bushels at harvest time. For the farmer struggling to make it through depressed commodity prices, big savings on input costs are also hard to ignore. Yet the greatest benefit of all would be measured in the environment.   

» READ ARTICLE

 

Nitrogen: The Key to Reducing Greenhouse Gas Emissions  

by Joseph Byrum, PhD, Senior R&D and Strategic Marketing, Syngenta 
Time will tell which solution will deliver higher yields, greater profits and a more benign environmental profile. But it is clear that precision ag will play a key role in improving nitrogen efficiency. The good news is that improvements are possible now that they make financial sense for growers.   

» READ ARTICLE

in the news 

  • The [FMIS] systems that will survive are those that can deliver what is good for farmers. Finding the Value in Your Data Read article

  • DYK? Farm Management Software Market worth 4.07 Billion USD by 2022  Read article

  • Big Move on Big Data from the Big Iron. John Deere Opens Data Platform to Other Software Suppliers Read article

  • Bayer Eyes Digital Farming Revolution with Monsanto Bid. Bayer to Acquire Monsanto for $66 B  Read article 

  • Weather Data Report Available. Weather report designed to help choose services, make decisions   Read article

  • Found on AgFunder.com

    • Why Bayer Invested in 5 Agtech Funds and Big Data is So Exciting Read article 

    • AgFunder Mid-Year Investing Report. Agriculture Technology Trends: Agtech Captures More Attention but Investment Falls in H1 Read article
      Food companies with venture capital funds or other investing initiative. Tyson Joins List of Companies with AgTech Funds Read article 

  • More from Down Under.. AgTech Ideas For Aussie Farming Incubator Programs  Read article 

  • The Dean of Big Data - Schmarzo - Practical Thinking..Internet of Things [IoT] Challenge: The Sensor That Cried Wolf   Read article

  • More Market Moves. Farmobile Details New AGCO Distribution Deal  Read article 

  • Prassack Advisors News. Prassack Advisors Welcomes Technology Executive Consultant Jim Pollock  Read article

upcoming events


Farms.com Precision Agriculture Conference

Putting the Precision Agriculture Puzzle Together for Profit$

January 31 to February 1, 2017 | Best Western Lamplighter Inn | London, Ontario CANADA

Why Attend the 2017 Conference? 

  • It is the largest gathering in Canada of Precision Agriculture speakers, experts, agri-business professionals and farmersGreat networking, giving you the opportuninty's to build new relationships

  • An agenda featuring global agriculture technology keynote speakers

  • A tradeshow with leading precision agriculture technology and service providers

  • Keynote and breakout presentations covering everything from new sensors to managing big farm data to software to agronomic research


PrecisionAg® Innovation Series

Technology and the Crop Production Channel: Improving Service, Enhancing Grower Value

February 22, 2017 | Renaissance St. Louis Airport Hotel | St. Louis, MO

One-day conferences providing targeted education and networking to organizations providing services to growers – Ag Retailers and Cooperatives, Agronomic and Precision Consultants, Extension Specialists, and Equipment Dealers


NEW EVENT
 PrecisionAg® Vision Conference - Fall 2017

Click here for a complete list of Precision Agriculture & Agriculture Technology [AgTech] Events

Prassack Advisors: Innovation Strategy for Agriculture 
info@prassackadvisors.com  1-720-675-9456

Prassack Advisors helps established and emerging agricultural technology innovators deliver solutions that matter for farmers and food producers.

Visit the Website

The Prassack Advisors Team specialize in realizing tangible benefits from using the new Internet of Things [IoT] applications – from software and cloud platforms to smart sensors, devices [Things] and integration services for precision agriculture and food supply chain.

Meet Our Team

FEATURED TECHNICAL GUIDE:

The Value of Weather Data for Agronomic Decision Support Systems 

Gain a better working knowledge of weather data for agriculture.


     Learn More »

 
 
 
 
 
 

DRAFT