THE INTERVIEW BELOW WAS PUBLISHED IN THE MID-NOVEMBER ISSUE OF SUCCESSFUL FARMING MAGAZINE. SF: WHAT TRENDS ARE YOU SEEING IN TECH ADOPTION? LP: Overall, ag tech adoption remains slow and uneven. However, big data holds great promise for ag. Large technology companies like Dell, GE, IBM, Bosch, and Verizon are putting resources into the ag sector. Ag needs to work with these companies to create value with new and better products. Technology is also advancing and becoming less