Digital agriculture and terms such as ‘big data’ are becoming part of the farming vernacular. Recent conferences and Research Updates have been analysing what it means in practice The use of digital tools and technologies in agriculture is perceived to be lagging behind other industries, with one explanation being that many applications have been pushed by technology developers outside agriculture rather than ‘pulled’, or conceived, by the actual needs of growers. This was on

The August PrecisionAg® Professional Innovation Series event is taking shape, and I invite you to join us for a solid day of learning and networking. My good friends John Fulton at Ohio State University, Nicholas Uilk from South Dakota State University, and Bruce Erickson from Purdue University are working with us to construct sessions that provide a real learning experience for every attendee. I’m also pleased to welcome back Lisa Prassack, who will lead a workshop on imager

Jim Pollock, Prassack Advisors, speaks during the Agricultural Economic and Technology Summit in June. Ag producers perennially face challenges with the economy, weather, markets, technology, data and trade. These issues were among the topics June 13-14 at the Agricultural Economic and Technology Summit in Kearney, Neb. The summit was presented through a partnership of Nebraska Farm Bureau, the Nebraska Rural Radio Network and the Agricultural Economics and Biological Systems

The value of data, how to capture its benefits and how it can be shared down the value chain were the dominant themes at the Harvesting the Benefits of Digital Agriculture Conference, hosted by the Australian Farm Institute in Melbourne starting this morning. Read more: https://www.beefcentral.com/news/technology/digital-agriculture-to-provide-value-throughout-the-supply-chain/