Ag consultant says farmers view data as “another tool”
A technology consultant says the tech industry is working to make data more functional and usable for farmers. Lisa Prassack, president of Prassack Advisors, moderated a forum called Innovation in Agriculture at the recent Oilseed and Grain Trade Summit in Minneapolis. She says farmers have access to a lot of data that needs to be stitched together. “The idea is having data about farms in a region or climate zone, (by) crop type or farming type. Then being able to do compari