A technology consultant says the tech industry is working to make data more functional and usable for farmers. Lisa Prassack, president of Prassack Advisors, moderated a forum called Innovation in Agriculture at the recent Oilseed and Grain Trade Summit in Minneapolis. She says farmers have access to a lot of data that needs to be stitched together. “The idea is having data about farms in a region or climate zone, (by) crop type or farming type. Then being able to do comparisons or benchmarking to understand what processes are more successful, so that all farms do better.” She tells Brownfield some of the most sophisticated controls are now offering operators a yes or no decision. Prassack
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